Medicine. Motherhood. Movement.
I started this brand as a surgeon, a mom, and a woman who wanted to feel seen, not just in a white coat or scrubs, but as a whole human. For years, I looked for fashion that reflected the strength, compassion, and boldness it takes to thrive in healthcare...I couldn’t find it. So, I created it.
This boutique is more than clothing. It’s a celebration of women in medicine, of future healthcare leaders, of every person balancing purpose and personal style. Each piece is designed to make you feel powerful, proud, and special — because you are.
Whether you’re walking into the OR, chasing toddlers between shifts, or chasing your dreams — you deserve to feel confident, beautiful, and inspired.
This is for all of us who serve, lead, and love...and do it in style.
LADYSPINEDOC
Hi! I’m Dr. Betsy Grunch, also known as Ladyspinedoc on social media. I’m a board-certified neurosurgeon based in my hometown of Gainesville, Georgia. My passion for neurosurgery began when I was just 13 years old after my mom suffered a spinal cord injury. That life-changing experience inspired me to dedicate my career to helping people with similar conditions.
I’ve been practicing since 2013 and sharing my journey on social media since 2021. Beyond patient care and education, I love connecting with people through entertaining and informative content on my platforms.
Another passion of mine? Fashion! I’ve always loved stylish, eye-catching clothing, so creating this apparel line has been a dream come true. I aim to bring you the coolest brain and spine-inspired designs, along with fun and motivational pieces that celebrate the world of neurosurgery and beyond.
I hope you love these designs as much as I do! Your support and feedback mean the world to me, and I can’t wait to keep growing this collection together.
Thank you for believing in me, and remember to be strong, be kind, and most importantly, be you. ⚡️
